Marketing: Strategies for Getting Content Ideas
A few years ago, the phrase “content is king” began trending, as businesses and marketers realized the positive gains that can be had from creating content such as blogs, videos, ebooks and more....
View ArticleThe New Rules of the New Year
The rules of the “New Year, New You” game have steadily changed in the fitness industry over the last decade. In the old days, we would all hunker down, relax, take time off, vacation and in general...
View Article5 Stats on the Current State of Marketing
As a health club operator, it’s important to understand the role marketing plays in the acquisition and retention of customers. Tammy Beil, the director of marketing for Club OS, discussed this fact...
View ArticleAre Business Cards Your Best Marketing Tool?
It might surprise you to discover that the most powerful lead-building tool in today’s connected world remains the humble business card. Exchanging business cards is professional human interaction at...
View ArticleCould Your Fitness Staff Be Your Best Influencers?
The rise in social media has brought with it a new opportunity: influencer marketing. According to Influencer Marketing Hub, the concept “is like a hybrid of old and new marketing tools, taking the...
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Forward Thinking in Sales and Marketing
Your phone just rang, and you see the voicemail message pop-up on your home screen. It was an unrecognized number and based on past experiences, you conclude it’s just another sales call. You’ll check...
View ArticleTurn Members into Social Media Ambassadors
Have you ever wondered how to get the most value out of your social media presence? To begin doing so, first it’s important to understand the different types of exposure one can experience on a social...
View ArticleThe Importance of Mobile in the Member Lifecycle Journey
What does the member lifecycle journey at your club look like? If you don’t know, it might be time to drill down on what that journey looks like so you can identify potential areas of improvement....
View ArticleStanding Out on Social Media Platforms
A strong online presence can create endless opportunities for you and your business. The social media platforms are our drive for increasing customers, but how can we stand out above the rest? Here...
View ArticleFind Your Perfect Customer
The fitness business is booming, especially the boutique fitness business. And with more money and private equity coming every day, everyone is going to have to step up their game. With more and more...
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